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In a time where generations are more divided than ever, Spotify’s ‘Connected By Spotify’ brand campaign celebrated the different ways listeners of every age and lifestyle use the platform, putting a spotlight on the surprising ways that music can connect us.

The campaign’s ‘What’s Your Music Generation?’ in-app experience provided users an interactive, personalised on platform experience that analysed their listening data across the last 12 months ultimately revealing their true generation music percentage. Concurrently the OOH revealed how listening data across the generations can form unexpected connections.

Music, after all, has no age limit—it’s timeless. And with Spotify, everyone is invited to listen.