More than 12 years ago, I was involved in a horrible, life-altering accident.

I got a job at a digital agency.

I started as a Copywriter, which became Social Media Manager, which then became Head of Social.

I got the job because the agency owners liked the Facebook posts I wrote for myself.

Since then, my trail of destruction has been felt at Present Company, Ogilvy, DDB, Clemenger BBDO, and now Akcelo.

I’ve worked on way too many brands to list, but here’s what I’ve learned:

  • Brands need to care about, and actually understand strategy a whole lot more.

  • There are many ways for a marketing manager to hit their KPIs, and creativity is the most annoying route for them to take. 

  • To grow your brand, you need to do things that make people like your brand. 

  • But what makes a consumer like your brand is wildly misunderstood. 

  • There’s a lot of noise and misdirection in the industry that gets in the way of all of the above.


I currenly work at Akcelo where I’m the creative lead on Red Bull - an account I helped win via pitch. I’ve also crashed a semi-trailer for the Clio-winning PlayStation campaign to launch Spider-Man 2 and brought the Unslept to life for Forty Winks in my first year at the agency.







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