KFC’s Secret Menu
Client: KFC
Agency: Ogilvy Sydney
Role: Senior Copywriter
Partner: Wilson Kwong
Creative Director: Shaun Branagan
We needed a way to increase KFC’s App users. So, we hid a Secret Menu on the app, full of KFC crew members’ unauthorised, never-before-seen inventions.
Then told no one about it.
Recognition:
Cannes Lions (Bronze)
D&AD Awards (Wooden Pencil)
The One Show (2 x Bronze)
Spikes Asia (2 x Silver, 1 Bronze)
Clio Awards (2 x Silver)
Ad Stars (Grand Prix Mobile, Grand Prix Social)
The One Show Asia Showcase
Effies (Bronze)
AdNews Small Budget Campaign of the Year
The Capels (Silver & 2 Bronze)
Campaign Brief ‘The Work’ x 3
Then told no one about it.
Recognition:
Cannes Lions (Bronze)
D&AD Awards (Wooden Pencil)
The One Show (2 x Bronze)
Spikes Asia (2 x Silver, 1 Bronze)
Clio Awards (2 x Silver)
Ad Stars (Grand Prix Mobile, Grand Prix Social)
The One Show Asia Showcase
Effies (Bronze)
AdNews Small Budget Campaign of the Year
The Capels (Silver & 2 Bronze)
Campaign Brief ‘The Work’ x 3
