KFC’s Secret Menu
Client: KFC
Agency: Ogilvy Sydney
Role: Senior Copywriter
Partner: Wilson Kwong
Creative Director: Shaun Branagan
We needed a way to increase KFC’s App users. So, we hid a Secret Menu on the app, full of KFC crew members’ unauthorised, never-before-seen inventions.
Then told no one about it.
Awards:
2021 Cannes Lions (Bronze)
2021 D&AD Awards (Wooden Pencil)
2021 The One Show (2 x Bronze)
2021 Spikes Asia (2 x Silver, 1 Bronze)
2020 Clio Awards (2 x Silver)
2020 Ad Stars (Grand Prix Mobile, Grand Prix Social)
2020 The One Show Asia Showcase
2020 Effies (Bronze)
2020 AdNews Small Budget Campaign of the Year
2020 The Capels (Silver & 2 Bronze)
2020 Campaign Brief ‘The Work’ x 3
Then told no one about it.
Awards:
2021 Cannes Lions (Bronze)
2021 D&AD Awards (Wooden Pencil)
2021 The One Show (2 x Bronze)
2021 Spikes Asia (2 x Silver, 1 Bronze)
2020 Clio Awards (2 x Silver)
2020 Ad Stars (Grand Prix Mobile, Grand Prix Social)
2020 The One Show Asia Showcase
2020 Effies (Bronze)
2020 AdNews Small Budget Campaign of the Year
2020 The Capels (Silver & 2 Bronze)
2020 Campaign Brief ‘The Work’ x 3
