Client: Anytime Fitness Australia
Agency: Akcelo
Director: Al Morrow
Photographer: Matt Baker
Role: Senior Copywriter
Partner: Justin Borromei
Group Creative Director: Louise McQuat
Creative Partners: Oskar Westerdal & Jon Foye
Production: Rabbit & Louis and Co
Australians are held back by gymtimidation - the fear of not fitting in at the gym.
So for Anytime Fitness, we launched a new masterbrand campaign - Find Your Fitphoria.
The campaign celebrates the emotional high that comes from discovering a workout you truly enjoy.