PlayStation Australia

It Happens on PS5

Client: PlayStation Australia
Agency: Akcelo
Role: Senior Copywriter
Partner: Justin Borromei
Group Creative Director: Louise McQuat
Creative Partner: Jon Foye

We opened a portal.
Crashed a spaceship in Fortitude Valley.
And let loose a tentacle takeover on Sydney’s light rail.

A life-size spaceship arrived through a mural in Brisbane’s Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign - It Happens on PS5.

Fans were invited to view the special build while influencers were sent to the site as part of an “Alien Investigation" team to discover the ship’s origins

Recognition:
Best Outdoor – BestAds

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