Client: TikTok North America & UK
Agency: Akcelo
Role: Senior Copywriter
Partner: Justin Borromei
Executive Creative Director: Louise McQuat
TikTok wanted users to hit 'post' more often.
But first, it had to break through the overthinking that traps great content in drafts.That’s why we created Totally Tiktok Worthy.
It’s a global campaign designed to give users permission to post whatever, whenever, without second-guessing.
So next time you're wondering if your chaotic lunch deserves screen time, remember:
It's Totally TikTok Worthy.