What’s your

MCA?

Client: Museum of Contempory Art, Sydney
Agency: Ogilvy Sydney
Role: Social Creative
Creative Director: Andrew Hanken
ECD: Derek Green

In 2017 The Museum of Contemporary Art Australia (AKA The MCA) wasn’t getting the fame – or the footfall – it deserved.
We asked the public 'What's your MCA?' and invited them to submit what the gallery meant to them via our website or in person at the gallery activation. These answers were generated inside the museum and you could even get it on a T Shirt.

Recognition:
Cannes Lions (Bronze)
London International Awards (Sliver & Bronze)

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