Macca’s Social
Client: McDonald’s Australia
Agency: DDB Sydney
Role: Social Creative Lead
Creative Director: David Joubert
In 2020 I was tasked with leading the creative output for the Mcdonald's social media output that DDB had just won. The task was huge - I had to transform a creative department revered for crafting amazing TVCs into one that could do social.
Here is some of the work from that first year.