The travel landscape has canged drastically over the 18 years Wotif has been knocking about. With the rise of an increasingly competitive market, we wanted to remind Aussies that Wotif is their original online travel mate.

So we ran a nationwide competition to find the Next Big Thing. Would it be the Big Bin Chicken in Binnaburra? Or the Big Budgie in Smugglers Cove?

We then revealed the winner of Australia's vote - The Big Melon in Chinchilla. 

A 6-metre Melon assumed its position on the main road of Chinchilla, a town of about 6,000 melon-loving

folks in rural Queensland.

The earned media campaign reached over 200 million people from over 2,000 pieces of coverage generated.