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Mark




V Energy Can You Feel It





Client: V Energy / Frucor  
Agency: Clemenger Sydney
Role: Senior Copywriter
Partner: Miguel Gadea
Executive Creative Director: Darren Wright

Awards: 

2022 Clio Awards (Bronze)
2022 Campaign Brief The Work (Film Craft)


In 2021 V Energy needed more than just a new direction. Energy drink marketing had become super predictable and cringeworthy. It was time for the drink to take on Coke and Pepsi, in a strategic shift that made energy more about your vibe than your output.

In order to do this, we went back to V’s origins and brought the bugs back. The ‘Can You Feel It’ brand platform is all about the impact you have on the world with your positive vibes. When you have a can of V you get the positive energy you need to not just lift yourself but those around you too.

Can you feel it?